How to Promote Your After-School Kids’ Programs

Learn how to successfully market your after-school kid's program in the Houston area.

With so many after-school kids’ programs in Houston, how do you make yours stand out? There are several different ways to market your program. First, you need to think about your target audience and the marketing avenues you need to take to reach them.  Here are three ways to promote your program.

Social Media

Social media is the best way to market an after-school program. Everyone is on social media these days. There are also many different platforms you can utilize, including Instagram, Facebook, and Twitter. There are several ways to promote your program online. You could post an appealing picture of the program on Instagram with a brief description. You could join a “parents” Facebook group in the area and advertise your program there. You could also tweet interesting facts about your program. With social media, the options are endless. It is the best way to reach a large audience in a short amount of time.


Flyers are another good way to promote an after-school program. Start by creating a flyer that is visually pleasing and informative. The flyer should be neat and not too busy.  Drop the flyer off at local schools. Often, the school will put flyers in a weekly folder of information to send home with students. You could also post flyers at places frequented by parents or their kids. This could be the bulletin board at the local Starbucks or Chuck E. Cheese. If you are not graphically inclined, consider hiring someone to help with the flyer to ensure that it will catch people’s eyes.


Last but not least, use discounts to promote your after-school program. Create specials such as “Save 10% off if you sign up by Friday!” or “Sign one sibling up and the other attends for 50% off!” Brainstorm ideas about how you can integrate discounts into your marketing plan to draw in families. Parents pay so much for various kid-related activities that they will appreciate any sort of deal or discount and be encouraged to sign up for the program.

The key to successfully promoting an after-school program is to create a good marketing plan. Utilize social media accounts, flyers, and discounts. Post frequently on social media and pass out as many flyers as possible. Come up with various discounts that are enticing to parents. Watch as the numbers in your program skyrocket from your successful marketing plan. Contact iQurious Kids today for more information about after-school programs.

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